Monthly Archives: April 2013

Pushing a brand uphill vs. starting from scratch

Posted on April 12, 2013 by Steve Kozel

It had been forever since I was last in a JC Penney store. If I ever ducked through it appeared as a jumbled mess of racks bulging beyond capacity. I was curious about the changes that former Apple Store architect … Continue reading →

Posted in Branding, Business - Best Practices, Operational Excellence | Leave a comment