Monthly Archives: September 2016

Can small businesses use 1:1 marketing?

Can small businesses use 1:1 marketing? 1:1 marketing is when the marketing message is specifically tailored to an individual user. Criteria such as age, location and past purchase information of a user, and really, any publicly available information about an … Continue reading

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Online vs. offline customer experience at a small business

I just hung up after 7 minutes on hold with an ecommerce company . I was not calling to resolve an issue, but rather to give them money with an order for an item they don’t process online. After being … Continue reading

Posted in Business - Best Practices, Operational Excellence | Comments Off on Online vs. offline customer experience at a small business