Category Archives: Business Development

Can small businesses use 1:1 marketing?

Posted on September 21, 2016 by Steve Kozel

Can small businesses use 1:1 marketing? 1:1 marketing is when the marketing message is specifically tailored to an individual user. Criteria such as age, location and past purchase information of a user, and really, any publicly available information about an … Continue reading →

Posted in Business - Best Practices, Business Development, Marketing - Traditional, Marketing - Web | Leave a comment

Ecommerce takes a sledgehammer to weak brick and mortar

Posted on October 2, 2012 by Steve Kozel

The face of strip mall retail takes another turn after Ritz Camera announced it is closing all stores and going out of business signs were slapped onto store windows. Following the similar fate of Blockbuster, my town has lost two … Continue reading →

Posted in Business Development | Leave a comment