Category Archives: Business Development

Can small businesses use 1:1 marketing?

Can small businesses use 1:1 marketing? 1:1 marketing is when the marketing message is specifically tailored to an individual user. Criteria such as age, location and past purchase information of a user, and really, any publicly available information about an … Continue reading

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Ecommerce takes a sledgehammer to weak brick and mortar

The face of strip mall retail takes another turn after Ritz Camera announced it is closing all stores and going out of business signs were slapped onto store windows. Following the similar fate of Blockbuster, my town has lost two … Continue reading

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