Category Archives: Branding

Take every 3rd person who views your website and turn them away.

Posted on June 27, 2016 by Steve Kozel

By not making a company site, a school site or for that matter any website mobile-friendly, this is pretty much what’s happening. First impressions are critical with potential customers, and even more so on mobile, where the need for a … Continue reading →

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Pushing a brand uphill vs. starting from scratch

Posted on April 12, 2013 by Steve Kozel

It had been forever since I was last in a JC Penney store. If I ever ducked through it appeared as a jumbled mess of racks bulging beyond capacity. I was curious about the changes that former Apple Store architect … Continue reading →

Posted in Branding, Business - Best Practices, Operational Excellence | Leave a comment