Category Archives: Branding

Take every 3rd person who views your website and turn them away.

By not making a company site, a school site or for that matter any website mobile-friendly, this is pretty much what’s happening. First impressions are critical with potential customers, and even more so on mobile, where the need for a … Continue reading

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Pushing a brand uphill vs. starting from scratch

It had been forever since I was last in a JC Penney store. If I ever ducked through it appeared as a jumbled mess of racks bulging beyond capacity. I was curious about the changes that former Apple Store architect … Continue reading

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