Category Archives: Marketing – Web

Can small businesses use 1:1 marketing?

Can small businesses use 1:1 marketing? 1:1 marketing is when the marketing message is specifically tailored to an individual user. Criteria such as age, location and past purchase information of a user, and really, any publicly available information about an … Continue reading

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Small Businesses have their back to the wave and the water is cold.

The First Wave Don’t laugh. All small businesses can recall the first time they heard the term “internet” and wondered how it might impact their business. Small businesses were some of the last entrants to take advantage of the web … Continue reading

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Take every 3rd person who views your website and turn them away.

By not making a company site, a school site or for that matter any website mobile-friendly, this is pretty much what’s happening. First impressions are critical with potential customers, and even more so on mobile, where the need for a … Continue reading

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Yelp, Facebook, Urban Spoon and other ratings services can drive improvement and profits.

Ratings services like Yelp – They are flawed .. you may hate them .. you may love them, but they can indirectly drive profitability, process and service improvements – so listen up! Yelp and others know that companies do their … Continue reading

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Will the Internet privacy backlash affect Marketing Automation?

Privacy issues and data exposure are front and center in the news. Snowden, NSA, Merkel’s phone, Target Stores and now the CIA have kept front pages busy with digital privacy and theft. These are high level cases, but more related … Continue reading

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Profit is not a dirty word

For years I’ve marveled at 1. The speculative nature (for smaller businesses especially) of giving away information online with the expectation turning eyeballs into revenue and 2. The trend of users expecting free or nearly free services and/or quality information. … Continue reading

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